Welcome to the AI Champions Newsletter for Brand & Retail Experience — a monthly roundup of resources, tools, and insights to keep the team current on AI. Office hours recordings and notes are available on the AI Champions SharePoint site →
Resources
Tools & Team Knowledge
Guide · Anthropic
The Complete Guide to Building Skills for Claude
Anthropic's official guide to building Claude Skills — from structure and planning to testing and distribution.
External Training · AI Certification
Vjal Institute
Applied AI training and certification. Complete coursework and submit weekly homework through the portal.
Team Knowledge · Creative & Design
In-House AI Workflow Deck
How the creative team uses AI across image production, post-production, and video today.
Team Knowledge · Design
Design Team: AI Tools Overview
An early-stage overview of AI tools the design team has explored — useful context for where we started.
AI In The News
March 2026 · One Read Each for Marketing, Creative & Real Estate
BE Team-Created Agents
Built By Us · For Us
BE Brand Visual QA Agent
Upload an image or Figma URL — get an instant brand QA report scored against BE standards. No prompt needed.
Open in Claude →
BE IMC Agent
Your direct line to the Integrated Marketing Calendar. Ask about campaigns, timing, briefs, or tiers — no Asana required.
"What's launching in April?" · "What tier is Mother's Day?" · "What channels does [campaign] run on?"
Open IMC Agent →
Vocab: AI Terms To Know
Glossary · Claude Edition
Prompt
The instruction you give Claude. Specificity and context = better output. Think of it as a creative brief.
Chat
A single conversation. Claude remembers everything within it, but starts fresh in a new chat unless you're in a Project.
Project
A persistent workspace that retains context across chats. Use for ongoing work so Claude always knows your background.
Artifact
A standalone output — doc, code, prompt — that lives outside the chat thread and can be directly edited.
Skills
Instruction sets that teach Claude to handle recurring tasks consistently. Powers our BE Brand QA Agent.
Memory
Claude's ability to retain facts across conversations. Persistent in Projects; resets in standalone chats.
MCP
Model Context Protocol — lets Claude connect to external tools like Asana, Drive, or Slack to take real actions.
Hallucination
Confident but incorrect AI output. Always verify before using in briefs, copy, or client-facing materials.
AI Agent
AI that executes multi-step workflows autonomously. Our IMC and Brand QA tools are both agents.
Claude Products: What's What
Claude.ai · Claude Code · Claude Cowork
Everyday Use
Claude.ai Chat
Web and mobile interface for writing, research, brainstorming, and drafting. Works in Projects for persistent context. Most of the team uses this daily.
For Developers
Claude Code
Command-line tool that lets Claude write, edit, and run code in your codebase. Best for engineering teams building automations and apps.
Rolling Out Late March 2026
Claude Cowork
Desktop tool for non-developers. Automates file and task management — move files, fill spreadsheets, organize folders. No code required.
Pro Tip: Branching Chats in Claude
Like ChatGPT's branch feature — Claude has it too. Hover over a previous response → click the edit (pencil) icon on your message → rewrite your prompt → Claude generates a new branch from that point. Your original thread stays intact. Great for testing different tones or angles without starting over.